It's a fair assessment, particularly if price becomes the only discriminator, but we've seen industries or marketplaces where we've actually managed to address some of these problems.
Think about car theft. As you can tell from the accent, I'm British. In the U.K., one of the ways in which we dealt with this was that the government put up a table of the cars that are stolen most often. That changed things immediately. It didn't matter if the car was cheap or not; that meant your insurance would go up and you were more likely to lose the vehicle. It was able to provide that ranking.
Even if we're in a race to the bottom—and it isn't about providing the expense—sometimes just the information can change behaviour and change consumer choice. Yes, there's a price component in this, but it needn't be the only determinant of whether or not you get good security.