As I said, I wouldn't associate Bill C-66 with being unsuccessful. I think the outreach was there. We have no data to show that it's because people didn't know about it. It's their free choice to apply.
With respect to cannabis and the pardon for simple possession of cannabis, the outreach strategy is quite different because we know we have a broader range of clientele. It's not a specific group per se, like the LGBTQ2 community. There are many people in marginalized communities. There are youth, which is one reason for using social media. We're changing the way the application process is, to simplify it with online access, etc.
Perhaps Brigitte or Ian would like to contribute.