I understand that. It was explained to me that it's like putting security cameras in someone's house all the time in case there might be a crime. People can relate to that.
I think when you're talking about data and associated data and metadata, it's like speaking a different language to people, but if you think of it in those terms, most people would say they don't want cameras in their house 24 hours a day just in case somebody might break in one day.