The primary messages that you see in Tenet Media creative are what I would call a "standard culture war playbook". They are aimed at some of the most divisive issues in western society at the moment—questions around immigration, LGBTQ rights, and the validity of climate change. Also, of course, as the professor has very clearly explained, there is an aggressive messaging campaign to try to undermine support for Ukraine. These are consistently reiterated across all of the Tenet Media channels.
On October 8th, 2024. See this statement in context.