Thank you, Mr. Lloyd. It's an excellent question.
The general view that emerges from studies of propaganda offensives over decades if not centuries is that they are typically most effective when they are able to latch on to existing views, even if they're minority views, and try to amplify them, find new audiences for them and spread them.
I think it's relatively rare that a disinformation operation from a foreign authoritarian state would try to create some brand new narrative. They depend for their success on latching on to what they understand to be societal dynamics in foreign states. I would say, finally, that this is potentially a weakness for authoritarian foreign states, because it requires a fairly sophisticated understanding of the state that they're targeting.