This is how social media campaigns can attempt to be effective. For many of us who would not spend time on Tenet Media channels, it is a head shaker the extent to which they are able to spread their message through this network.
I would note, and it's a component of the indictment, as you probably know, that Tenet Media was not able to show the commercial value to justify the Russian investment in it. I think there is an important difference to be—