I think you're exactly right to put your finger on the business model and the responsibilities of the industry to do a better job of protecting security and public safety. The exploitation of these products is not an accident. It is taking advantage of vulnerabilities that these giant, extremely wealthy companies have left in their services.
I want to state up front that the solutions that I would propose to you are almost never to delete content. If you have an operator that is clearly being paid by a foreign adversary to intentionally manipulate and deceive the Canadian public, that's an illegal activity. It would be illegal in any media, just like it is on social media. That's prosecutable. That should be removed.
The key point here is that it's not the public square. It's not a mirror of society that you see when you open your phone and you look at Twitter or Facebook. It's a funhouse mirror. It's distortion.
A public sphere brings to mind the idea that everybody has an equal opportunity to speak. In social media, that's not the case. TikTok and YouTube give megaphones to some speakers on their platforms and not to others. They give the megaphones to the people who attract the most eyeballs and earn them the most money. When you give megaphones to propagandists who are paid by the Russians, like at Tenet Media, you are giving them a massive advantage in communicating in that public sphere and drowning out lots of other voices that might otherwise have been finding audiences in the Canadian public.
There are things that can be done around transparency. How do these algorithms work? How does TikTok and YouTube decide what gets amplified and what doesn't?
Why aren't these things more transparent to researchers and to public interest organizations?
We look at these social media platforms like they are great innovators and magical technologists when, in reality, they're just making money like any other business.
Think back to the Cold War. If it were 1985 and commercial broadcasters in Canada were handing an hour a day to the Kremlin to program whatever it wanted with no questions asked—blasting it out to the whole Canadian public—they'd be sat in front of this committee in five seconds, yet with social media companies, it's like, "Well, there's nothing we can do”.
There sure is a lot we can do about it and it starts with conversations like this one.