Well, that main aim of what the Russians are doing here is to break the support for Ukraine. Here, they work with different methods in different countries.
You were mentioning Italy. That's another context, another situation and another kind of support for Russia to push that kind of advertisement. That will not work in Sweden. It will not work in the Nordic-Baltic countries.
Instead, you can see narratives like “Ukraine will lose” and that kind of narrative: “time is on Russia's side” and “we could save lives if Ukraine gave territory for peace”. That kind of argument is what you're seeing pro-Russian persons, media outlets and so on pushing in that context, but this differs, of course, in what country you're talking about.
Italy has a long tradition of Russian influence, and we have seen more political parties being more positive towards Russia in Italy than in Sweden. In Sweden, it would be a political disaster to do that.