I am not an expert on Canadian law, but I did take a look in preparation for the testimony to see what laws on influencers you had.
As I understand it, there are regulations governing what influencers do when they are doing product placement in the Competition Act.
In the Elections Act, as I understand it, folks are only required to disclose if they've been paid for content if it's coming from a political actor themselves. With something like Tenet Media, when you might want a disclosure asking where the money is coming from and to also encourage the influencers themselves to know their customer and who they're doing the bidding on behalf of—which the Americans, in the case of Tenet Media, did not do—essentially, there's a loophole there. It's just a media company, and they're paying them to create media, but they're creating political content.
What I would argue is that you might need to close that loophole by encouraging influencers who are creating political content to also have those sorts of disclosures if they're being paid by someone, and encouraging that “know your customer” behaviour that so many banks engage in.