They were colleagues of mine in the media sphere working for various different companies. We had brushed shoulders at political events before, maybe only a handful of times.
Lauren and I were fairly friendly. She called me and told me that they were starting up a new company, that they had an investor who was in the tech realm. I wasn't that interested at first, to be honest. Then she called me a few more times and told me that it would be a totally free speech contract, that I could do whatever I wanted.
They sent me the offer. At that time, I was looking to expand and hopefully be able to hire some staff to improve the quality of my videos. Being able to do so while having total freedom and control over the content I produce is, quite frankly, something you get at almost no media companies—very few, anyway. That's why I haven't worked at very many over the last 10 years, other than Rebel, which had a similar contract. So, yes, I considered myself pretty lucky to have found a start-up company that was looking to give its creators full creative control.