Absolutely. Thank you for that question.
Having a son in Saskatchewan, I really light up to the agricultural sector, because when you drive around rural Saskatchewan it's evident. It's evident when you're looking at modern-day farming.
I would say that modern-day agriculture on the scale that Canada is doing...and obviously you have a number of sensors out there. A farmer now is running operational technology as opposed to your traditional tractor and plow. There's data, there's critical data, and there is also data that, if manipulated, could really affect the outcomes of the farming operation.
Really, I think for the sophisticated Canadian farmer, you are partnering with the suppliers of agricultural goods and services. You're looking at what we refer to as third-party risk and how that could impact your organization, how that could impact your farm.
What do you look for? I believe you look for value. You look for asking exactly the questions you're asking of your suppliers. For large farmers, you look for potentially partnering with others who are going to help you make those decisions, because you are highly vulnerable from what we refer to as an operational technology perspective.