I appreciate that. Thank you very much for your answers on that.
I'd like to turn to MediaSmarts and Dr. Brisson-Boivin.
I have your printout here, the recommendations for platforms. You mentioned that creating and implementing rules that help to set the values of a community can change how people behave, and that if platforms don't set clear rules and standards, the norms of the community will be set by users.
Throughout this study we found that there's this conflict. Of course, social media platforms make a lot of their money through advertising revenue, which is really pushed by user-generated content, and the more exciting or extreme it can be, the more engagement you get. There's this conflict. Social media companies say that they have clearly written terms and conditions, but it didn't stop people like Pat King from basically using Facebook to livestream on his way to the occupation of Ottawa.
I don't have a lot of time. I guess my question to you is this: What's the federal government's clear role here in helping accountability and transparency to be set by these companies for those clear rules and standards?