When we're running advertising campaigns on search, we're using the same commercial methods that any big brand uses to ensure that their content comes up first—for example, when you're looking for information on how to buy a pair of shoes. If you're looking in Canada for information on how to join Atomwaffen, we would ensure, through advertising, that the very first option you see, which is labelled as an advertisement, is a piece of safer content than Atomwaffen content that might otherwise surface through the search algorithms.
On May 10th, 2022. See this statement in context.