Yes, and this has been hugely contested in the United States. A recent attempt to create an oversight body, a new entity within the Department of Homeland Security dealing with disinformation, fell apart almost immediately when it was attacked.
Sometimes I think we make it not just too hard, but we now know what works—I'll go back to this—reliable voices from the government that are actually addressing the misinformation. I think for a long time our governments thought that no one could possibly believe that. If you actually come out early, whether it's called a “myth buster”.... At FEMA, the Federal Emergency Management Agency, they have something called “myth busters”, which is a way to just combat the rumours that go on during any crisis. That's first.
Second is, as we say in crisis management, consistent numbers and hope. In other words, government spokespeople have to provide facts consistently. They can't go into hiding. Then, what are you doing to make things better? Hope is always important.
Third—and I think we're learning a lot from Ukraine—we used to think that our governments were in a passive mode to this misinformation, as if Russia is doing this and we have nothing. Actually, I think the successes of Canada, the U.S. and other countries in calling out what we knew Russia to be doing early and often very much changed the battlefield literally in the effort against Russia. It prepared the Ukrainians. It prepared us. It prepared all of you.
I do think there are some excellent lessons learned out of the counterattack of the misinformation coming solely just out of the Ukraine war.
Talking about after action, I think it's something we should study because we don't need to be passive anymore. We always thought that the best response was just to move on. It is not.