Yes. I mentioned the Surrey RCMP “Shattering the Image” program. Obviously, there are a number of them. One of the other ones is the end gang life program of the Combined Forces Special Enforcement Unit in British Columbia. It has to do with a lot of community outreach and education.
Ultimately, they are extremely blunt in the message they deliver through public advertising, Twitter, youth outreach and school liaison programs. If you see some of the CFSEU ads, it is blunt advertising, that speaks to the target audience of youth looking to get into the “classy” life of crime and organized crime. There are pictures of caskets and little stories and snippets.
From that perspective, it's really about engagement and the partnership of law enforcement agencies with those community outreach programs and ensuring there are some metrics in place to make sure that we're spending our dollars wisely and pushing the right message that is having an impact.