Here's the thinking I had on that: You mentioned the film industry, for example. If there's a company that is advertising to the film industry, it would be during the normal course of business to be advertising to the film industry; if it was just Joe that set up to advertise something and it's not his normal business, then he wouldn't be allowed to advertise. It wouldn't be a company that would normally be in this business.
I don't think that weakens it at all, Dane. I think it's just clarifying that this is their normal business that they're advertising to the film industry or to the Canadian Forces or to Public Safety. It's not somebody who sells widgets and then decides to just do the advertising. It's meant to clarify, not to weaken it in any way at all.