I'm talking often about not just services, but also goods and products. We have common-purpose procurement programs. The federal government has introduced several programs over the past five or six years to purchase innovative products from small Canadian technology firms. These programs need to be deepened and expanded.
The critical notion is the idea of a reference customer. Firms often tell us that when they go into international markets to try to sell their goods overseas, one of the first questions they get is who's buying their product in Canada. They want to know that. It makes a big difference if they're selling to federal or provincial governments.