Madam Chair and committee members, on behalf of the Canadian Produce Marketing Association and Canada's fresh fruit and vegetable industry, I thank you for the opportunity to appear before you today.
The CPMA is in a unique position as an organization representing companies from the farm gate to the dinner plate, spanning the entire fresh produce industry. CPMA's almost 900 domestic and international members are responsible for 90% of fruit and vegetable sales in Canada.
Canadians rely on a highly integrated domestic and global fresh produce supply that supports Health Canada recommendations for a healthy diet. The fresh produce supply chain moves a wide variety of perishable products over long distances in a way that ensures that Canadians have access to safe, high-quality and affordable fruits and vegetables year-round.
Packaging, including plastic packaging, is essential to maintaining the availability, quality and safety of fresh produce from the farm to the fork. The critical role played by packaging can be summed up in two phrases. The first is that packaging does 95% of what it does before it even reaches the consumer, and the second is that a produce packaging decision is a sustainability decision.
What do these statements mean? They seek to convey that ensuring food safety, minimizing food loss and waste, maximizing supply chain efficiencies and meeting produce traceability requirements all depend on the shape and composition of the packaging. However, here’s where the complexity grows. What else depends on the shape and composition of the packaging? It's the ability to keep the packaging out of landfills and meet the zero plastic waste goals both governments and industry have been pursuing for many years.
To ensure that packaging provides the required functionality and is also kept out of landfills and the environment, the industry now designs packaging that meets mission-critical performance that vendors and consumers have come to expect while accounting for the packaging’s end of life. The fresh produce industry is a leading adopter of sustainable packaging strategies. These range from lightweighting packaging and innovative elimination, such as edible coatings, to significant reuse volumes for business-to-business packaging. It has also increased the use of packaging that is both recycle-ready and increasingly recycled.
The CPMA launched its packaging working group in 2019, and the fresh produce industry endorsed the golden design rules in 2020, leading to many new designs eliminating problematic elements, moving from mixed composition to single material, as well as incorporating increased levels of recycled content when that recycled content does not compromise the performance of the packaging, such as with food contact. Substitution of alternative materials, such as fully recyclable fibre packaging or industrially compostable solutions, is being adopted where the packaging performance and function is not compromised.
These efforts are having an impact. A recent review confirmed that the fresh produce industry’s plastic usage in packaging was down 17% since 2019 when measured by the volume of material used per kilogram of food.
The diversity of fresh fruits and vegetables—the quintessential apples, oranges and bananas problem, as we like to call it—means that packaging for one commodity will need to be different from that for another. For many commodities, there are no viable alternatives today to plastic packaging that would not compromise food safety or increase food waste, cost or insecurity.
As stated, a key challenge in designing packaging for zero packaging waste is accounting for the end-of-life infrastructure, be it plastics recycling, composting or other recycling infrastructures. Although today’s discussion focuses on plastics, the goal should be to ensure that packaging choices, when combined with waste management systems, keep all packaging waste out of landfills.
To do this effectively, the following areas of innovation should be considered.
First, we should account for differing materials. Waste management systems must deal effectively with different types of materials, including, in our case, rigid and flexible forms of plastics and other materials.
Second, we should consider serving different downstream applications. Recycled content resulting from waste management systems must serve very different needs, such as those requiring food contact versus those that don't.
Third, we should promote harmonization. What is readily recyclable in one area may not be in all others. This lack of harmonization across multiple jurisdictions is one of the leading challenges for effectively designing packaging's end of life.
To close, I'll comment on a few related points.
The CPMA supports extended producer responsibility. However, there is significant concern that the rapid pace of massive cost escalation is unsustainable. This cost should not be borne by producers alone. We need waste reduction targets that are ambitious but achievable, and that respect the critical functionality that packaging provides.
To tackle this complex system-level problem, we need engagement from multiple federal players working in tandem with industry, along with their provincial counterparts.
On behalf of the fresh produce industry, I thank you for the opportunity to share comments and I welcome any questions the committee may have.