Thank you for the question.
It's critical, if we're going to really enable that systems change, to transition from a linear economy in which we take, make and dispose of materials to a circular one in which we have the value of this material, the chemistry of the materials, circulating in the economy for as long as possible at their highest value. That is going to require a significant systems change. That is one part regulatory, another part behavioural, and the third part is infrastructure.
On the regulatory side, to your point, the zero plastic waste strategy doesn't mean zero plastics; it means zero plastic waste. The CCME strategy that has been adopted by Conservative premiers, by Liberal premiers and obviously by this government, has really set a pathway. That's why you're seeing extended producer responsibility being adopted right across the country, such as in Ontario and Quebec. B.C. has had it for a number of years.
We're also starting to see extended producer responsibility at the state level in the U.S. There's a new U.S. bill that's been introduced in Congress. All of these things, when you put them together, are more or less aligned. That's going to create the regulatory certainty that you're asking for in terms of labelling, targets around recycled content in products and what have you.