It's a great question, because it depends on the produce and how far it's coming from.
Again, part of our challenge is that we are trying to maximize...and meet the expectations consumers and citizens have in this country in terms of having access to fresh produce year-round. What that means is that at certain times of the year, produce travels a couple of hundred kilometres. It travels in a package that maintains quality and food safety over that relatively short period of time.
In the fall, winter and spring, the expectation is still there, and that produce travels from California or Mexico. When it's travelling that much farther, in some cases refrigerated and in some cases not, the risk is that the wrong form of packaging can make it so that the produce won't survive the trip at all or that we'll lose significant portions of it by the time it makes it to the depot. That's what we call “shrink” in the industry. That percentage can be as high as double digits. It's 50%, 60% or more if you're talking about fundamentally the wrong package. As a result, that's not what the industry uses. What it's trying to do is maximize the amount of food that survives the trip, maintains quality and remains safe so it can be distributed and consumed. That's ultimately what we're in the business of doing: getting food.
I'm sorry. Maybe that's not a direct answer.
The wrong packaging can pretty well prevent that supply chain from fundamentally working. That's the balancing act the industry faces every day.