Yes, I would say that. In my view, this is terribly important.
I must confess that while Dr. Robson comes from a family of academics, I come from a family of poorer people. I was a great beneficiary—and my mother before me was a great beneficiary—of the fact that various medicines were universally available in Britain to people who couldn't pay.
That is something that any serious ethical medical system should strive to replicate, and if the drug companies are making that impossible, then the drug companies should be regulated.