Thank you for that.
Mr. Kerr, when we talk about the integrity—and you've already responded to an earlier question with respect to this.... I went through eButterfly and I went to look at your site, and it's great to see so many people engaged.
I take some sense of comfort that you see that not too many people are trying to manipulate it, but how, then, do we help Andrew in ensuring that there is integrity and that there is engagement, and that more and more people are involved? How do we encourage that to be so?