That's an excellent question.
I think that scientists have to be their own ambassadors and speak passionately and publicly about why curiosity about the world matters, but also make it clear that we want to try to reduce the expertise barriers for people to be part of that science process. We see lots of examples of people beginning to engage, because they realize that you don't have to have a Ph.D. to do something that really matters in the context of the scientific process.
I think we need to discard our solitude-based approach, which is what has historically informed the way we think about these issues.