That's a global economic phenomenon, stemming from changes in every industry and area of the economy. Technology has enabled every sector to reap the benefits of intangibles.
It's really the shift from tangible industries where the fundamentals of intellectual property potentially looked very different in a world in which you made physical things that weren't necessarily assisted by technology towards an increasing amount of the economy that's driven by data, software and services, and is even driven by the embedded nature of that data and technology even in physical industries.
Take the automotive industry, for example. A car used to be simply made up of parts. Now it's more like a computer with tires.
In some ways when we think about that fundamental incorporation of technology into all products, it's not surprising that we've seen this rapid growth in the desire to protect that and to rest that in both industrial designs and patents, and even in trademark and copyright in some ways, because brands and reputation actually also now are a huge part of that intangible value in the economy. When we look at that rapid growth it's really explained by what we're seeing in the global economy.
The goal for Canada is to ensure that we actually can seek success in a world where we've actually shifted from some of those places where we potentially used to have an advantage on our people and some of our fundamental abilities to make things to ensuring that we can do that in a way that still seeks success.