Right, and I think ElevateIP is for the ramping up. The start-up, like you say, is not the problem. It's growing to the next...before you're profitable. That's what's happened—
Evidence of meeting #38 for Science and Research in the 44th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was need.
A recording is available from Parliament.