—for more resources on intellectual property. They've been neglected. They need more resourcing and support. IP Ontario is relatively new and is starting to fill some of that gap, but it's significantly subscale. Even with ElevateIP, you talked about $90 million and four years spread across the country. Two days later, you're down the street and Nokia's getting $40 million. A bunch of small companies can get picked off very easily and then major companies get significantly more resources to be able to continue to accelerate away.
It's the scale, and we need to bring that scale up. A start-up strategy is okay, but we need a scale-up strategy. Start-up companies are going to come, they're going to fail and they're going to grow. The ideas aren't that great, but once they're in the market and they already know where the next dollar is going to come from, we want to be putting more resources behind those, because the most valuable form of IP, I would say, is knowing what people are willing to pay for and then continuing to go down that line.