It's a great question.
What I'm saying is that traditionally, and this is not a Canadian problem, people are seeing intellectual property as something for the lawyers, and they're missing this aspect that there are really three chairs at the table. When an inventor goes to see their patent lawyer, their patent agent, you have two of the chairs filled. If that inventor is also an entrepreneur, maybe they have one cheek on each chair, but they're really there with a focus on the technology.
Patents are not about technology. Patents are about business. We need to get that across.