We have to look at this as an opportunity to change the way the economy works. This is why we talk about a circular economy. I'm not a believer in the term “circular economy” for plastics because I think the circular economy is a much broader concept. However, take reuse systems, for example. Over time, we've seen, in studies from around the world, that it doesn't take long to recoup the investment in reuse systems. That's because for companies it's actually cheaper and more effective to use packaging over and over again—wash it out, refill it and use it again—than it is to constantly rely on a source of virgin materials, which then have to be thrown away. Sometimes the costs of throwing things away are externalized onto others, like municipalities or even communities and individuals. However, we all bear the cost in our single-use society right now.
If we're thinking about the cost of living, there is a way of shifting that. Look at grocery companies. Grocery companies right now are wildly profitable. If they invest some of those major profits in improving environmental outcomes around single-use plastics by investing in reuse systems, it shouldn't at all affect the cost of goods. What it should do is, over time, reduce the cost of packaging and waste management for those companies.