Before we go to the witness who is online.... That was one of the key elements so far. There are so many interesting levels of testimony, but in terms of public education there are two ways of looking at this: Does the strategy drive the culture, whether it be work or consumer, or does the culture drive the strategy? I would say that a good deal of this is around changing culture. You need to have the policy, the investment, the incentive and the de-risk element. However, the culture needs to change in terms of this whole process, whether it be from a consumer standpoint or from a business standpoint. Thank you for sharing that.
I think I have five seconds left. My apologies to the witness who is online.
Thanks, Chair.