Thank you, Madam Chair.
Thank you, witnesses, for being here. I didn't get a chance to thank all the witnesses who were here in our last hour, but I do want to mention one thing, which is that a lot of the conversation in the first hour is also being reiterated and reinforced in the conversations we're having today in this hour, and I appreciate that.
One of the things we talked about a little bit in the last hour was public education. You have all talked about public education, and to me that's probably the number one policy that I would love to hear from people on. That's what we need to start, because we don't have that. I believe today we see the population not paying attention to how they were taught in school to recycle. They're not doing that. I see adults walking around here in the House of Commons and.... Granted, it is not plastics, but the reality is that I see people throwing their cigarette butts—just throwing them out. Do they not understand that a cigarette butt is basically a piece of trash that is not rapidly biodegradable and it is destroying...? But they do that.
The same is true with bottles. You see people driving along and they just throw them out. People collect them along the highways to try to raise funds. These are great things that should be done, and we're not doing them. We need to educate Canadians. Canadians are watching this show. I hope they are paying attention and hearing about how we need to start doing that. That is something that needs to be done.
I'm wondering, from your point of view, what the industry can do to try to help with that education.
That goes to both of you, but I'll start with Anthony, please.