You made a good point about “low-hanging fruit”.
I think there was a study from Dalhousie University a few years ago that looked at who the biggies are—the big wasters or big producers. Coca-Cola—we all like to drink a Coke every once in a while, but hopefully not too often—and Pepsi are on the bad list.
There are bottles and there are cans. Why don't they just make it all cans?