From a circular economy perspective, we're looking to try to go from plastics back into plastics. It doesn't have to be packaging into packaging. One of the areas where we're seeing some conflict, though, is in some of the policies that have been brought forward by Environment and Climate Change Canada.
As an industry, we absolutely support recycled content requirements in products, and we support labelling a recycled package and trying to gain that consumer trust to say that, yes, it is actually being recycled. We know today that we're not there.
The combination of the recycled content minimums regulation and the labelling regulation is going to create a situation in which we are trying to increase the demand for recycled content through the recycled content minimums requirements. However, based on the thresholds that are going to be used to determine whether or not something can use the chasing arrow symbol, nothing—probably not even our pop bottles, which are recycled at 80% to 90% today—will be able to claim the recycling symbol.