Absolutely. As I mentioned before, packaging represents the largest consumer contact with plastics, so it's something that we need to really tackle, and we can tackle it. We have alternatives. Most packaging isn't actually to protect the product; it's to advertise the product.
When the packaging companies use all of this packaging, they say that it's to protect, but actually research clearly demonstrates that the packaging itself is meant to advertise the product, which means that if we do away with the notion that this is here to protect the product, that changes our approach to packaging. There are many examples of how we can absolutely redesign packaging to minimize it and, in a number of cases, actually get rid of it. That would already do a lot to reduce plastics.
However, again, that's not at the consumer level. That's at the product production level. That's what we need to be targeting—not consumers who want the product and get the packaging, and then are made responsible for it, and then we have to pay taxes for a company to come to take it away: What we need to be doing is focusing on the producers.