Thank you very much for that question.
My answer would be that the education we've had thus far about waste, since the fossil fuel industry created the recycling logo back in the 1970s, has been largely funded by the oil and plastic industries. The narrative that we have raised our children on, and that we may have been raised with—I was certainly raised with this—is one whereby it is the consumers' fault and the consumers' responsibility, and if we can just get enough people to sort their waste properly, we will significantly reduce our waste problem.
I have obviously devoted my life to education, so I very strongly believe that at this point in Canada, we don't need more education about technologies and recycling as much as we need education about the producers of plastic. We are not going to solve this problem without reducing the production of plastics. We really want to educate Canadians.
As someone who is lucky enough to get regular invitations to community groups all over Canada, I regularly respond to Canadians' questions. I will say I have seen a real change in the last 10 to 15 years. Canadians are no longer talking about what they need to do to recycle better; they're talking about why the government isn't reining in the fossil fuel and plastic industries. That's the education.