It was an oil company—Enercor—that funded that competition to, again, focus our attention at the individual level and make individuals and families feel responsible for our national and global pollution problem. It was extremely effective. It's a very popular logo. They have pumped millions of dollars into getting ordinary Canadians and ordinary people around the world to think that it's our fault and that we're simply not taking enough responsibility—that if we take individual responsibility, we will get rid of the problem.
