It's interesting that you give this example.
Before the wildfires, I was invited by the mayor of Jasper to talk to the township of Jasper and its surrounds. I ended up spending quite a lot of time with farmers who asked me that exact question. They are very concerned about the bale plastic they use—that white plastic. They don't know what to do about it. They informally—I won't repeat it—told me how they deal with that plastic.
I agree with you. There is so much low-hanging fruit when it comes to single-use and short-lived plastics. Let's deal with those first. Let's get some success stories with that.
I've also been invited by surgeons to look at surgical practices. They're very concerned about all the plastics in surgical theatres and hospitals—