My feet don't care where the resin comes from. It's comfortable. When I'm sitting on a dock, all I care about is the comfort and the fact that I have this product.
We have an entire division that's dedicated to performance materials and finding those new applications for recovered content. We have a bio-based technology called Ecolibrium, which is enabling polymers for footwear applications and other performance materials. It is both looking at recovery of the plastics and also a lower carbon footprint. We're very proud to partner with Crocs, the first footwear brand that we're aware of to go to market with this new type of recovered technology. This technology is good also for improving the recyclability of the product so that it's not going to incineration or to a landfill.