There are a number of avenues, and we intervene at various levels. From the outset, eco-design makes it possible to manufacture products in a more environmentally responsible manner, and we intervene at that stage. We help companies develop products made largely from recycled materials. I also sit on standardization committees that aim to impose minimum content levels of recycled material in the manufacturing of certain products.
In addition, we are really working to add value to the plastic materials already in use that come from sorting centres or industrial waste. We find the best ways to maximize the value of these materials so that they can be reused as an important resource.