Yes, I think that in some cases we actually are already a superpower. It depends on the material you're speaking about. We lag in plastics. In other materials, we are actually doing quite well: paper, fibre, metals and glass. We actually have some great Canadian case studies and stories to tell, but there is a tremendous opportunity.
If we're going to really focus on plastics, which is the conversation today, to me it's nonsensical that we are spending now billions of dollars creating, using producer money and relying on average Canadians to collect, transport and clean, only to ship this material elsewhere for production into new products. Sometimes it's shipped loose, and other times it comes in the form of pellets. If we're talking about 9% recycling, we're only talking about collection, not actually recycling. There's a difference, so how much we are actually recycling in this province is probably even lower. There's a tremendous opportunity for us to keep the materials domestic and to redirect them to more domestic productions of other products right here as well.
Yes, I do think we could be a superpower.