It's a tough question because it also depends on the retail market in different countries in terms of things like return to retail.
Canada, for example.... I'm told all the time that we're ahead of the U.S. That said, how do we get to be a leader? If we could take an opportunity to collaborate, we have recycling affiliates in each of the provinces. We could take a look at the data, look at what's working in the provinces and help the lagging provinces come along, as well as invest in public education. Right now we confuse Canadians because how you recycle something in Alberta is different from how you recycle something, potentially, in Quebec or in Ontario.
Our opportunity lies in setting up a framework that would help producers and also help the recycling affiliates. We collect data as producers by province. It's super inefficient, very expensive and duplicative. Where's that opportunity? Collect the data nationally. Look at what's working in what region, at what's not working in another region and bring that forward. It's only going to make us better.
Another thing would be a national education campaign, but we can only do that if we have national framework where it's the same across the country.