As the kids say, we'll talk.
Just a few moments ago, you talked about reaching out to other businesses to get involved. We're talking about change, which can be very complex. It can be hard to get people on side with a new approach or process.
I'm curious about this: When you reached out to businesses, what was your pitch? I find, whether it's government policy on any level or just general change management, people need to understand the why. What was your “why” when you went to them?