The watchword of 2025 was “chaos”. Whether on the U.S. side, with President Trump, or on the Canadian side, automakers didn't know where they stood.
On January 10, 2025, the Canadian government said that it was running out of money for the rebate program, and on January 13, 2025, there was no more money. People had three days to turn around. It was very complicated for dealers, manufacturers and consumers.
What made things a little more complicated was that people said that the rebate was going to come back. There were people waiting for the rebate to come back to buy an electric vehicle. The market severely bottomed out for months because of disruptions from both Canada and Quebec, it must be said, that lasted a month.
I was asked what would happen if the rebate program came back. I said that it would have a kind of rebound effect. In other words, instead of having an adoption curve that gradually increased, it would end up being a roller coaster that would make it extremely hard for people to predict what was going to happen. Then add to that gas prices of $1.70, $1.80 and $2.00 a litre, which has wreaked a lot of havoc in Canada and around the world.
I spoke with a car dealer this morning. He told me that he was soon going to run out of electric vehicles on his lot, because sales have greatly increased. A GM dealer told me he couldn't even order electric Chevrolet Silverados. Even though the demand is huge, GM refuses to process his orders and allocate some to him to sell.
Earlier, Brian Kingston said that the demand wasn't high enough yet. Actually, the demand is there, but GM doesn't want to deliver electric pickup trucks. I'm concerned about that.