My last question, for Mr. Barrett, will be about how Gay Lea operates.
When I walk into the grocery store, I can get Gay Lea or I can get Nestlé or I can get Neilson, or whatever the competitors are. As far as how they operate in a for-profit traditional business model versus yours—I guess you're for-profit too—is there any difference in how you operate as a corporate entity versus those competitors in the dairy business? Or is it strictly just the co-op model that is different?