I'll rush, then.
First of all, thank you. This is about learning, as you mentioned, Mr. Lowery, and that's truly what it is. If we thought we knew it all, we wouldn't have to have this committee in the first place. We don't know it all. We are trying to gather all the information we can.
Awareness is something that Madam Guy mentioned this morning too. One of her first priorities was getting the awareness out there. We have 9,000 cooperative enterprises across Canada, and there are many numbers of members in each of those co-ops. Those people don't need to be taught the secret we're all learning about how well cooperatives work or how well it happens.
How do we get the message to the rest of Canada? How do we tell them about how good cooperatives are, and why aren't they looking at them as part of either a business transaction or a way of living?