Well, we are actually a major yogourt producer today, but we co-pack it. The phenomenon of Greek yogourt—and it's public knowledge that Greek yogourt made by Danone is all made at my plant in Toronto. We invested considerable dollars of our members' money in order to diversify. We are not averse to risk. Certainly we love the phenomenon, and we're working seven days a week in order to produce it.
On July 10th, 2012. See this statement in context.