Our members—and that is all I can speak to—are very interested. We've spent a lot of money.... As I said, we're the only lobster processing plant now left in eastern Canada that is BRC-approved—British Retail Consortium approved—which allows us to sell into the U.K. retail business. It also allows us into the retail of a lot of Asian countries. It's a lot higher standard than our CFIA, for instance. We probably spend $50,000 a year on that alone, just to keep upgrading our plant year over year to keep ahead of it.
Our members are very interested in getting ahead of it, because we could never play with the big boys as far as the volume game is concerned. We can't do 100,000 pounds a day. Our plant isn't that size, so we do a lot of specialty packs and try to get into the markets that create a better margin for our product.
Our fishermen have recognized that and have spent a tremendous amount of their money, at the end of the day, in order to achieve that.