To begin with, we've been growing. We've been allowing the fishermen in our area to actually have a home to sell their product, which is sometimes a little more difficult than it would appear. We've created one of the best plans in terms of quality—we're BRC-approved. We're one of the most modern plants. So along with everything, we've gained a really good reputation in the marketplace.
Obviously, when the fishermen are happy.... We've been able to return during the good years, when we had an exchange rate of $1.56. They were great years, and we had really good profits. A lot of money was pumped back into the economy. We have a really high unemployment rate in the area, and the 175 or 180 seasonally based jobs are very important to the area.
I guess that's how we measure our success.