You're right. I agree, in the sense that we certainly have cooperative housing. We have the basic sorts of pieces that we see, but we don't have a history of cooperative enterprises, in the sense of actual industry jobs, etc., beyond the finance.
How will we inculcate that? How will we help communities understand that there are opportunities? All of you are here telling us about the disconnect between the government and you as enterprises, but how do citizens who have lived in a certain area, who are disconnected from co-ops, in a very...? They don't learn it in school, although Mr. Whiting was talking about a kind of JA program for co-ops, which I think is an absolutely marvellous thing.
Young folks going through school today, whether they are going to college or university or coming out of high school, don't know anything about a co-op. They don't even understand that the credit union is a co-op in a lot of ways. They don't quite connect that it's a credit union. They can get a better chequing deal than in the bank. It's not a co-op to them. It's much later in life that they maybe understand that.
How do we find a way to make the connection for communities?