That figure concerns employment growth. It comes from a study carried out by the ministère du Développement économique, de l'Innovation et de l'Exportation du Québec. That department has asked us the exact same question. What is the magic secret?
I would say that the secret is in the cooperative's very structure. A cooperative is created to meet its members' needs. When it goes through a good period of growth, it considers reinvesting in order to create jobs and provide its members with enhanced services. It does not generate those revenues to invest them in a tax haven or to speculate in another area of activity. It is dedicated to its original mission.
The mission to create jobs is part of companies' willingness—across Canada—to create economic prosperity and employment. The goal is not to create wealth for the sake of wealth itself. The goal is to create wealth in order to distribute it and make it work, so that it can be used to develop our territories, regions, communities and workers. It is in this spirit that members govern cooperatives.
However, that would be impossible if companies were unsustainable. They are sustainable because, in accordance with their governance rules, administrators manage them like real companies.
People sometimes think that a cooperative is not administered like a company because it starts out small or because it is created based on the need of a single member. A cooperative is truly a company whose members, general assembly and board of directors care about having a sustainable company at the end of the year that can save money for the future, invest in equipment, innovate and improve working and living conditions.