Thank you very much.
I may get back to that last bit, but I wanted to ask some other questions first.
You mentioned that in general, rural Canada or rural areas may be more impacted by cooperatives, or cooperative enterprises, than urban, but you gave some great examples of some urban enterprises, cultural enterprises, that are now working in a cooperative sense and moving forward that way too.
I come from a rural area of southern Ontario, and we really do see the value, from a cooperative point of view, replacing enterprises that may otherwise have been there and that we would no longer have. I think we saw some examples yesterday, whether it was a credit union starting up because the bank was leaving a community or those types of things. So we really do see the imperative to rural Canada, the fill-in that cooperatives bring.
You mentioned also the success rate of cooperatives—which we keep talking about and I'm quite pleased that we're repeating for those who may be watching this—including the successful start-up rate at five years or ten years, or even one or two years, versus the standard corporation or sole proprietorship or any other form of business start-up, and how much more successful cooperatives are at the benchmarks you've mentioned.
I keep asking this question, because I really want to get it in a bottle, if I can: what's making them more successful than the start-ups of regular businesses? I do some mentoring from an entrepreneurial point of view, and if we can try to capture some of this....
But I think you hit it on the head—and I'm going to give you credit here, although maybe I heard it earlier today and it didn't sink in—that cooperatives are based on a need, and then the business forms around the need, whereas an awful lot of other businessmen.... Even me, if I have an idea and I start a business based on that idea, I'm not sure there's a need. I just think I'm better, maybe, or hope that at the end of the day I'm better than the other guy who is in the same job as I am. But cooperatives start with an advantage when they are starting with a need. Something is missing, so cooperatively people get together and address that.
Would you say that's a fairly good assessment of why cooperatives are more successful? I mean, it's pretty hard to fail if you're filling a need. If there isn't a need, it may be harder.